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Welcome to Motherhood.com. We know that you care about your information and how we handle it. Part of our commitment to supporting you as a customer and member of our community is to be transparent with how we use and share your personal information.
This Privacy Policy describes how we use the data we collect from you through our digital properties (“Site”), when you buy merchandise from us online, and when you otherwise interact with our marketing, contests, sweepstakes, and surveys (collectively our “Services”).
Please read this Privacy Policy carefully to understand how we will treat your information.
Motherhood.com is part of Maternity IP Holdings and the HATCH Holdings LLC family of companies (“HATCH”).
Like any company, we use a variety of third-party businesses and partners to market and provide our Services to you. Some of those companies are part of HATCH and some are third parties that we partner with or support our operations so we can provide the best experience to you.
You may provide us with personal information in several ways, such as when you:
We work closely with third parties (for example, technical service providers, promotions companies, advertising networks, and analytics providers) and may receive information about you from them. Depending on the relationship and activity, they will provide us with certain information that will help us understand how you interact with Motherhood.com so we can tailor our marketing and provide better, more personalized Services to you. In some cases, third parties also provide us with information that helps us keep track of transactions, address technical or logistical issues, prevent fraud, or keep our community safe from security threats.
We may also receive and display information and content which you make publicly available on your social media account when you use social media logins for our Services or interact with any of our content (such as contests).
We may also receive and display information and content which you make publicly available on your social media account, such as when you post using one of our promoted hashtags.
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PERSONAL INFORMATION |
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PURPOSE |
THIRD PARTIES |
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Personal and online identifiers (such as first and last name, email address, phone number, usernames, or unique online identifiers, IDFA, AAID) |
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Financial Account Information (such as credit card numbers, bank account information, Paypal account information) |
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Customer Profile Information (such as race, gender, age range, income range, ad demographics) |
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Transactional Information |
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Communications with you (such as customer support messages, emails, social media posts) |
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Online Activity Information (such as browsing history, search history, interactions with a website, email, application, or advertisement) |
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Non-Precise Geolocation information (such as zip or area code, state, country) |
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Precise Geolocation (such as home or billing address or latitude and longitude) |
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Inferences drawn from the above information about your predicted characteristics and preferences |
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Other information about you that is linked to the personal information above |
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We may also use the information we have about you:
We combine information we receive from other sources with information you give to us and information we collect about you. We use this combined information for the purposes set out above.
We do share data with third parties, including HATCH and the other categories of partners as listed above. Some of these disclosures of data may be constitute a sale of data under some data privacy laws. Accordingly, we offer the option for you to opt out of the sale of your personal information, as further set forth below.
We may share your personal information with HATCH and with selected third parties including:
We may disclose your personal information to third parties:
Motherhood.com is your destination when you are expecting to help provide you with clothes and other products to help you on your journey to motherhood. When you create an account with us, we will ask and store information related to your due dates to help us personalize our marketing and other services to provide you with the best products and advice tailored to your pregnancy.
We share your personal pregnancy information with service providers who help us provide our services to you, including marketing new products and information to you based on where you are in your journey to motherhood.
If you opt into our Preggie Perks program, we also share your contact information, due dates, and other pregnancy related information (trimester and number of children) to partners who can provide you and your growing family with additional offers and services. If you sign up for Preggie Perks, we provide the following information to our partners:
We use your personal information to tailor our marketing and advertising efforts. To do this, we provide your information to third party advertising networks (such as Google Doubleclick) and social media companies (such as Facebook). When we provide data to agencies, ad networks, and other parties for targeted advertising, we do not provide them with your name, financial information, or any sensitive information (such as a government ID or date of birth, if we have collected that). We use online identifiers such as email, cookie addresses, and device identifiers to help us provide targeted advertising to you and others like you. We may also use aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal information we have collected from you to enable us to display advertisements to target audiences.
To opt out of targeted advertising, you may use the following links provided by third parties that manage opt outs for some ad networks:
https://preferences-mgr.truste.com/
https://thenai.org/opt-out/
https://youradchoices.com/
https://policies.google.com/privacy/partners
We also add you to our mailing lists for email communications from us and our partners, including HATCH, when you sign up for our mailing lists, purchase our merchandise, or subscribe to our online content. If you provide us with your email address to receive communications, you can opt out at any time by using the unsubscribe links at the bottom of our emails.
With your consent, we may send promotional and non promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.
We may also ask you to consent to receive text message communications from us. You may opt-out entirely of receiving any text messages from us—promotional, transactional, or otherwise—by replying STOP to any text message you receive from us. Message and data rates may apply. By opting in to receive text messages, and depending upon your carrier, you may be providing us with your name, phone number, carrier information, time stampt information, and information about your mobile device, all of which will be used in accordance with our privacy policy.
Message and data rates may apply. By providing your mobile number and clicking the "Submit" button, you consent to receive recurring text messages and site abandonment reminder messages (including shopping cart or purchase reminders). You also confirm that you have authority to consent to receive text messages at the number you provide. Reply STOP to any message to cancel. Text HELP to any message for help. You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of purchase. By signing up, you are confirming you are over the age of 13, and that you agree to our Privacy Policy and Terms of Use, and that you have the obligation to update your account if you change or deactivate the number we use. You understand that we will send mobile text message using automated technology.
For more information, contact us at textsupport@wunderkind.co
You may be able to use social sharing features and other integrated tools on the Site such as the Facebook "Like" button. These features and tools may permit you to share actions you take on our Service with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the service that provides the social sharing feature. Please remember, though, that use of the information you share on social media sites will be governed by the privacy policies of the social media provider, and we are not responsible for how they treat the information.
If you participate in our online services or access certain public or other interactive areas on the Sites, such as commenting on our blog or by creating a public profile, the information you voluntarily disclose may be accessible to other Site users and, in some cases, the general public. We cannot prevent such information from being used in a manner that may violate this Policy, the law, or your personal privacy.
We and our third-party service providers use cookies and other tracking mechanisms to track information about your use of our Sites. We may combine this information with other personal information we collect from you (and our third-party service providers may do so on our behalf). We partner with Rakuten Advertising, who may collect personal information when you interact with our site. This third-party partner also uses cookies. The collection and use of this information is subject to the privacy policy located here: https://go.rakutenadvertising.com/hubfs/Services-Privacy-Policy-English.pdf
Cookies. “Cookies” are small data files stored on your own computer’s hard drive. We (and our third-party providers) use cookies to facilitate the operation of our Site (e.g., as part of the account login and checkout features), to personalize the content we display to you, and for analytics, marketing, and advertising purposes. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If you choose to reject cookies, certain functions and applications on our Sites may not work properly.
Pixel Tags. Pixel tags (a.k.a. web beacons, web bugs or clear GIFs) are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, though, clear GIFs are embedded invisibly on web pages, not stored on your hard drive. We might use clear GIFs to track the activities of users of our Sites, help us manage content, and compile statistics about usage. We and our third-party service providers also might use clear GIFs in HTML e-mails to our customers, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.
Third-Party Analytics. We use automated devices and applications, such as Google Analytics, (for more information, click here) to evaluate usage of our Sites, including to determine the popularity of certain content, deliver advertising and content targeted to your interests on our websites and other websites and better understand your online or offline activity. We use these tools to help us improve our Sites, performance, and user experiences. These entities may use cookies and other tracking technologies to perform their services. We do not share your personal information with these third parties. We do not knowingly collect this information from users with EEA IP addresses.
Some browsers may transmit 'do-not-track' signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether you intend for these signals to be transmitted, or whether you even are aware of them. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, we currently do not act in response to these signals.
We operate the Services in and from a number of different jurisdictions, but the Site is primarily operated from the United States, which is where your information will likely be stored and processed. Your information may be disclosed in response to inquiries or requests from government authorities or to respond to legal process in the countries in which we operate and / or store your information.
We do not knowingly collect information from children who are under 13 years old. If you are a parent or guardian of a child who is 13-16 years old and using our Services, please send us an email at help@motherhood.com to opt in or request deletion of any personal information we may have collected about the child. If you are a parent or guardian of a child who is under 13 years old and using our Services, please contact us to arrange for deletion of any personal information we may have collected about the child.
Motherhood.com partners with a variety of companies to improve the Services and to share personal information used to market additional opportunities to you by these third parties. These transfers can be deemed a sale under some data privacy laws.
You may opt out of the sale of your personal information by clicking on the Do Not Sell My Personal Information link on our site or emailing us at help@motherhood.com. You will be asked to provide certain information to exercise this option so we can verify your identity and locate your records with us.
Please note that your decision to opt out of the sale of your personal information may impact the availability and quality of some of the Services provided to you.
Some states grant you certain rights and control over your information. Those rights may include:
Note: Where certain technologies rely on your data to provide the Services, the absence of that data may impact the operation of the Services.
How to Exercise Your Rights. To exercise any of the above rights, please email us at help@motherhood.com.
Verification Process and Required Information. All requests must be verified. Some requests, including receiving a copy of your data or requests made by an agent claiming to be acting on your behalf, are subject to heightened requirements. If we cannot verify your identity based on the information provided, a request for a copy of your data shall be treated as a request for information and if we cannot verify your identity, a request to delete personal information may be treated as a request to opt-out of the sale of personal information.
Authorized Agent. You may designate an authorized agent to make a request on your behalf. An Authorized Agent must have written documentation of their authority to act on your behalf, such as a Power of Attorney.
We use a variety of administrative, physical, and technology solutions, including engaging with qualified cybersecurity companies, to protect your information from unauthorized access, loss, or misuse. Because there is always some risk in transmitting information over the internet and otherwise processing information, we cannot and do not guarantee or warrant the security of any information that you transmit on or through the Services or that we otherwise maintain.
Our Services, newsletters, email updates and other communications may, from time to time, contain links to and from the websites of others, including our partner networks, retail partners, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.
Any updates we may make to our Privacy Policy will be posted on this page, and we may also provide a website notice of any material changes for a reasonable period of time. Please check back frequently to see any updates or changes to our Privacy Policy. If you do not agree or consent to these updates or changes, do not continue to use the Services.
Questions or comments regarding this Privacy Policy should be emailed to help@motherhood.com.