ADDITIONAL INFORMATION FOR CALIFORNIA RESIDENTS

This section applies to you only if you are a resident of the state of California. Please reference to the full Privacy Policy here.

1. Collection, Use, Disclosure, and Retention of Personal Information.

If you are a California resident, the California Consumer Privacy Act, as amended (“CCPA”) requires us to provide you with certain information about the categories of “personal information” (as defined in the CCPA) that we collect, the purpose for which we use each category of personal information, and the categories of entities to which we disclose such personal information for a business purpose. This information is provided in the Privacy Policy - section titled “INFORMATION WE COLLECT AND HOW WE USE IT.”  Some of the personal information we collect may be deemed “sensitive” under the CCPA, such as precise geolocation information and information about your pregnancy. We retain your personal information as described in the section titled “RETENTION.”

2. Your CCPA Rights.

In addition to the rights you have in the “Your Rights and Choices” section of the Privacy Policy, under the CCPA, you also have the right to receive information about the financial incentives that we offer to you, if any. You have the right to not be discriminated against (as provided for in applicable law) for exercising certain of your rights. The CCPA also allows you to limit the use or disclosure of your “sensitive personal information” (as defined in the CCPA) if your “sensitive personal information” is used for certain purposes.  To opt out of our use of your sensitive information for our advertising and marketing purposes, please contact us at help@motherhood.com.

3. “Sale” and “Sharing”.

 The CCPA requires us to provide you with information about how we (a) “share” personal information for “cross-context behavioral advertising,” and/or (b) “sell” such personal information. Under the CCPA, “sharing” is defined as the targeting of advertising to a consumer based on that consumer’s personal information obtained from the consumer’s activity across websites, and “selling” is defined as the disclosure of personal information to third parties in exchange for monetary or other valuable consideration. Our use of third-party online advertising services may result in the sharing of online identifiers (e.g., cookie data, IP addresses, device identifiers, and usage information) in a way that may be considered a “sale” or “sharing” under the CCPA, as is our disclosure of your contact information to our partners so that they can send you more relevant marketing. To opt out of these activities, please use the cookie management solutions in the “Cookies” section of our privacy policy and email us at help@motherhood.com.  We do not knowingly “sell” or “share” the personal information of children under 16.